Unreached. Unbanked. Unelectrified. Unserved. These are the new keywords for business leaders, who are working overtime to tap into the poor consumer market in a win-win deal for businesses as well as the poor.
The business of sustainable development
Unreached. Unbanked. Unelectrified. Unserved. These are the new keywords for business leaders, who are working overtime to tap into the poor consumer market in a win-win deal for businesses as well as the poor.