Unreached. Unbanked. Unelectrified. Unserved. These are the new keywords for business leaders, who are working overtime to tap into the poor consumer market in a win-win deal for businesses as well as the poor.
Rajiv Tikoo
Stuart L Hart builds brick by brick the case for sustainable enterprises in his revised edition of Capitalism at the Crossroads, drawing from his BoP initiative.
Arosa may not be the most famous tourist resort in the Alps, but it will be always remembered for leading tourism industry’s fight against climate change.
Cold water from Lake Geneva will cool offices and apartments in the UN region in Geneva to reduce energy consumption and greenhouse gases emission, thereby coping with global warming.
Industry leaders like YC Deveshwar, Subodh Bhargava and Arun Maira discuss how sustainability challenges can be converted into business opportunities, beginning with the bottom of the pyramid (BoP).